We - Battlecry

are makeup experts focused on delivering authentic makeup specifically for men. Our brand committed to redefining the makeup industry by crafting authentic, high-quality products exclusively for men. Unlike traditional brands, we focus on addressing the unique needs of men who want to embrace makeup but often hesitate due to the lack of male-specific options. Why? Because they don’t have any exclusive male-oriented makeup product.
As pioneers in this space, we aim to shatter stereotypes and normalize makeup as a tool for everyone, regardless of gender. With our premium tools, kits, and products, Battlecry enables men to explore and showcase their personal style. Proudly recognized as the best makeup for men in India, we’re dedicated to helping men embrace their beauty and break barriers in the world of self-expression.

makeup for men in india

It is not about how you apply the makeup, but it is more about how you carry your makeup. Battle cry is not just simple makeup brand but it gives the confidence to men to carry makeup just like women do in their regular days and routine life. Read out our story of how everything started in the last segment on this vary page. It is not just the cloths which represent your personality, but it is your looks as well which enhance that personality and Battle Cry for men is exactly aiming for that boost of confidence in every men who want to use the regular makeup and take care of their looks.

  • What does Battle Cry do?

    Battle cry is uplifting the men makeup industry by introducing exclusive makeup line and makeup products for men.Our focus is to introduce a diverse range of products that cater to men’s unique needs, striving to elevate the men’s makeup industry to the same level as women’s.

    We aim to empower men with the confidence to incorporate makeup seamlessly into their daily routines. Whether for work, social events, or casual outings, our products are designed to help men embrace makeup with style, grace, and attitude. As leaders in the field, we’re redefining grooming standards and setting a new benchmark for the best makeup for men in India.

  • Our Vision & Mission

    We often hear people saying that men does not need anything to enhance their looks. Well, that is entirely wrong and that is what our mission and vision is. We are on a mission to change the perception of people who think men does not need any makeup and they can not enhance their looks like women. Our vision is to make male comfortable using any makeup products just like female do to enhance the beauty of their looks.

  • The story behind us

    It is not just a random thought of business minded people to start a venture but it is very well researched and analysed problem that needed to have a solution and that is how battle cry born and expanded to this stage where we are proud of the product, we are offering to the people especially male.

How This All Start

One casual weekend conversation about fashion turned into a debate about makeup. The question arose: why can't men use makeup just like women? While opinions clashed between us, the discussion sparked a thought—why aren’t there makeup products designed exclusively for men? This simple question planted the seed for something bigger: redefining the standards of makeup for men.

The Process Of Building the Unique Business

Our brand, Battlecry for Men, is legally registered under the name Vika Lifestyle Pvt Ltd. The question was arisen, and then it needs to be answered. Three of the friends Karishma, Vidhi & Ankit started their research and analysis on how we can make a business which help men to apply makeup and do not feel ashamed or shy on showing it to the world. After all the research and analysis and studying the niche market of male makeup product, they came to a decision to make a brand which completely focuses on male makeup products and tools. Why should girls have all the fun? Boys deserve this too. And that is how Battle Cry was born. On paper as well as off the paper and physically into the stores. We have come so far in the process of building this brand. Ankit, is handing the BUSINESS STRATERGY / Marketing part as he has been in the business industry from long time and have been part of some other business start-ups as well and has been recognized by the community in the form of several leadership awards ON NATIONAL & INTERNATIONAL LEVELS. Karishma, is the core behind the fashion & styling ideas for the brand as she has been part of fashion houses before Battle cry and has a vast knowledge of that industry which help us to understand how we can stylize the brand name and give the complete package to the customers. Lastly Vidhi, is the strength behind the cosmetics department and handles all the pros and cons of the cosmetic part of the brand and always up for challenges and accepting the same to enhance the quality of the product we give to the customers.

What We Can Do For You?

It is not just about beautify your skin tone, it is more about taking care of your skin and looks. We often hear out girls saying about applying some makeup and skin care product to prevent the dullness of their skin. What about men.? Don’t their skin get rough or get affected. This is where Battle cry come to the rescue. There are lot of minor things that can affect your skin and various products from Battle cry can prevent these minor little things to affect your skin and beauty. We are exclusively manufacturing beauty products for male only and makeup tools and products which can help you take care of your skin. With Battle Cry, you are not just using the product to enhance your skin or beauty, you are carrying the new attitude of ‘men can carry the makeup and be proud of it’. We are giving you the confidence and style both in a single package of Battle Cry product and men now can say that we are not using a product which has just packaging of men but actually made exclusively for men. With various range of products, men now easily stand tall with women and say that they are not ashamed of applying any makeup to take care of their skin and look. You can visit our product page to know more about the range of products we offer to help taking care of your skin.